Brand guidelines for the whole team

Agentive had recently launched their new brand identity but lacked a brand guidelines document. I reviewed their existing brand assets and then created a brand system including a colour scheme, layout guide, typography rules and much more. This was all detailed in a comprehensive guidelines document.

The brand guidelines became a clear guide for both internal teams and external stakeholders. These guidelines unified the brand's vision, promoting collaboration and innovation internally, while presenting a strong, cohesive voice externally.