When I took on the project of designing an annual report for Motorsport UK, I knew it was going to be a bit of a balancing act. The motorsport scene is all about excitement and speed, and I wanted to bring a bit of that zest into a usually formal and structured document. The challenge here was to create something fresh and lively, without losing sight of the core purpose of an annual report: to present vital information in a clear and professional manner.
The goal was pretty straightforward: to shake things up a bit with the annual report, making it more vibrant and in tune with the dynamic world of motorsport. I created a document that not only clearly showcased important data but also reflected the passion and energy that Motorsport UK stands for.
The end product managed to strike a balance between form and function. By combining an energetic, visually appealing design with all the crucial details, the annual report successfully mirrored the excitement of the motorsport world whilst remaining a reliable source of information. Key stakeholders gave a highly positive response saying that the design offered "a beautifully designed yet insightful glimpse" into Motorsport UK's journey over the year.