Bibado

Being a budding startup, Bibado was ready to shake things up a bit with a comprehensive strategic rebrand. They were eyeing a transition, expanding their horizons to embody a multi-product, forward-thinking brand. The ultimate dream? To be a name that rings a bell in households everywhere.

The game plan was to design a vibrant and enjoyable identity that would make Bibado pop in a sea of pastel-coloured competitors, adding some zest to their brand persona. Alongside the new brand strategy I created a full visual identity - logos, fonts, colours and brand elements. I then worked alongside the team at Bibado to create a whole host of brand assets - product packaging, web designs, social media graphics, PDF downloads and more.

After rolling out the new strategy and fresh visuals, Bibado started enjoying a bit of the limelight. They've caught the eye of the media and even some celebrities, including Stacey Solomon, which has certainly played a part in boosting their sales and keeping customers coming back for more. The positive customer response to the new branding has been overwhelming. It's a great first step towards becoming a well-recognized brand.