Cansford Laboratories had a clear vision - to up their digital game while preserving their established brand identity. Known for their rapid and reliable testing services, they sought to further cement their foothold in the industry with landing pages that mirrored their efficiency and efficacy. The project was about harmoniously blending their existing brand identity with new, conversion-focused elements to create landing pages for various testing services that would seamlessly guide visitors to take action.
The task at hand was substantial yet clear: to design landing pages that were not just visually appealing but were also crafted to guide potential clients seamlessly towards conversion. Each landing page needed to be an epitome of balance, where the well-established trust and reliability of the Cansford brand were highlighted, all while incorporating modern design elements that encouraged user engagement and conversion. The goal was to create a user journey that felt intuitive, reassuring, and inviting, compelling visitors to explore their offerings and take the next step with confidence.
The new landing pages manifested as a harmonious blend of Cansford's proven brand identity and the modern conversion-centric design principles. Visitors were now greeted with a user experience that was both visually pleasing and systematically guided towards taking actionable steps, whether it was learning more about a service or getting in touch with the Cansford team. The seamless integration not only reinforced Cansford's reputation but also played a pivotal role in enhancing user engagement and boosting conversions, marking a successful stride in their ongoing journey of growth and innovation.