Jenny Kate

Timeless visual identity for fashion and homeware start-up
● Client
Jenny Kate
● Year
Jenny Kate
● Details
● Challenge

Distinct yet timeless

Jenny Kate needed a new visual identity that would position them at the gateway to the high-end market. I had the challenge of creating a brand that looked distinct yet timeless and would elevate their maximalist designs rather than distract from them.

● Goal

A brand that showcases the products

My goal was to create a timeless and stylistically simple identity that gives breathing room to the maximalist product designs.

● Result

Continued growth

The brand identity complements the products well and gives a luxury feel to this growing start-up. The logo is a simple, yet beautiful, monogram which merges a classic and minimalist style. After the brand launched in the UK, Jenny Kate secured a further £350k investment and was featured on the BBC.



● Contact

Let's talk

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