Overview
I worked with upcoming fashion and eCommerce brand Jenny Kate as lead designer on a full rebrand. They needed a visual identity which would position them at the gateway to the high-end market. The stylistically simple identity gives breathing room to the maximalist fashion and homeware designs.
After launching their new branding Jenny Kate garnered interest from further investors and media establishments, including the BBC.
My Role
Brand strategy, visual identity design, POS, packaging, digital, web, catalogue design, brand guidelines and more.
Credits
Photography: Bater+Street