Jenny Kate needed a new visual identity that would position them at the gateway to the high-end market. I had the challenge of creating a brand that looked distinct yet timeless and would elevate their maximalist designs rather than distract from them.
My goal was to create a timeless and stylistically simple identity that gives breathing room to the maximalist product designs.
The brand identity complements the products well and gives a luxury feel to this growing start-up. The logo is a simple, yet beautiful, monogram which merges a classic and minimalist style. After the brand launched in the UK, Jenny Kate secured a further £350k investment and was featured on the BBC.